LIPA CITY, BATANGAS — For over five decades, Berovan Marketing Inc. operated from its Cebu headquarters, distributing medical supplies and hospital equipment across the Visayas and beyond. Now, the company is writing a new chapter 500 kilometers north. In May 2026, Aboitiz Economic Estates announced that Berovan is establishing a 14,854‑square‑meter Luzon hub inside LIMA Estate, the country's largest privately owned industrial zone. The move places one of the Philippines' most enduring medical distributors at the center of Southern Luzon's fastest‑growing economic corridor. It is a decision shaped not by speculation but by the operational logic of a fully integrated, industry‑anchored estate.
Berovan's expansion reflects a broader trend of companies seeking continuity across regions. LIMA Estate, spanning more than 1,100 hectares across Lipa and Malvar, was designed precisely for firms like this. It is not merely an industrial park but a complete ecosystem, where factories, office towers, commercial centers, and residential communities coexist within a single masterplan. For a medical supply distributor that moves life‑saving equipment to hospitals, the estate's infrastructure—reliable power, water, telecommunications, and smart city systems—was a non‑negotiable prerequisite.
An Ecosystem Built for Businesses That Cannot Afford Downtime
LIMA Estate anchors the Luzon Economic Corridor, offering PEZA incentives alongside strategic access to major infrastructure projects. Its 70‑hectare Biz Hub is Batangas' first master‑planned central business district, hosting nearly 200 locators and about 75,000 workers. LIMA Tower One, the province's first premier office building, holds the country's first WELL Gold Core v2 Certification and Batangas' first BERDE 5‑Star rating—credentials that signal a commitment to standards beyond the ordinary.
For Berovan, whose operations depend on the reliable movement of sensitive medical cargo, the estate's location along the STAR Tollway and its future link to the Manila–Batangas Bugtong‑na‑Pulo Interchange—set to open by 2027—promise faster access to Metro Manila and the Calabarzon region. Clifford Academia, vice president and head of operations for Aboitiz Economic Estates, has described LIMA as a commitment to decentralizing progress, building world‑class business districts in the countryside that empower industries and elevate communities. Berovan's arrival gives that commitment a name and a sector.
A Company That Built Its Name on Reliability Finds the Right Home
Berovan Marketing Inc. has been a fixture in Philippine healthcare for more than 52 years. Headquartered at 16 Emilio Osmeña Street in Guadalupe, Cebu City, with branches in Mandaue and beyond, the company built its reputation by partnering with the world's most trusted medical brands. Its FDA‑registered operations span wholesale distribution and retail of medical devices, serving hospitals and clinics across the archipelago. The decision to open a Luzon hub at LIMA signals confidence in the estate's ability to support its next phase of growth.
The expansion also underscores the capacity of industry‑anchored estates to attract diverse locators. LIMA's existing tenant mix includes manufacturing, logistics, and food production firms such as Coca‑Cola Europacific Aboitiz Philippines and Ajinomoto Philippines Corp. The addition of a medical supply distributor expands this ecosystem into a new vertical, creating synergies that benefit both Berovan and the broader community of locators. As LIMA continues to draw global enterprises, the estate's 40‑hectare expansion—already more than halfway sold—hints at accelerating demand.
Berovan Marketing's 14,854‑square‑meter Luzon hub is more than a warehouse or a distribution center. It is a bet on a different model of growth—one that places industry at the center and builds everything else around it. As the Cebu‑based distributor begins this new chapter in Batangas, it does so inside an estate that has already proven that world‑class development can thrive wherever there is vision, talent, and purpose.
