Central Luzon’s premier franchise event just went international. The 3rd Franchise Pinas officially opened its doors on May 29, 2026, at Halls 1 and 2 of the SMX Convention Center Clark, bringing together over 100 brands, service providers, and aspiring entrepreneurs under one roof . The two-day expo runs until May 30, from 10:00 AM to 8:00 PM, with free admission for the general public.
This year’s edition marks a historic milestone: the introduction of the Singapore Brand Franchise Pavilion, the first time the regional franchise expo has featured international exhibitors . Participating Singapore brands include Bee Sims Food, Tobosoy (Turbo Soil), Comms360, Hong Lim Curry Puff, and 8IF, bringing global franchise concepts directly to Kapampangan investors.
Singapore Brands Make Their Philippine Debut at Clark
The two-day event is structured to serve different audiences. Day 1 focuses on the Professional Category, designed for established enterprises and professionals seeking advanced franchising strategies. Day 2 shifts to the Business Start-Up Category, offering practical guidance for aspiring entrepreneurs and first-time franchisees.
A lineup of industry leaders is sharing their expertise across the two days. Speakers include Carl Quema of Luka's Butter Steaks, Paulo Tibig (motivational speaker and entrepreneur), Pruds Garcia of Mekeni Food Corporation, Justin Uy of Savers Group of Companies, and Glenn Razon-Carreño of Razon's by Glenn . Day 2 features start-up founders like Allan Sampang of WearKap Studio, Chef Felix Asuncion of Chef's Private Dining, and MJ Arevalo of The Daily Detox.
Local Flavors Meet Global Concepts
For visitors exploring franchise opportunities, the expo offers an impressive range of local food and beverage concepts, including Fortune Tea House Express, Micoy's Burger, Takusa Ramen Shop, Patatas Project, Bok Korean Chicken, and Hola Coffee . Service providers such as Lalamove, Converge, GCash, Uncle Ben Barber Shop, and Wilarts Custom Uniform & Apparel are also on hand to support business operations.
According to organizers, the event serves as a platform for local investors and business owners to explore franchise opportunities, build connections, and gain insights into the growing franchising industry . With free admission and over 100 brands in one venue, the 3rd Franchise Pinas represents a significant step forward in making business ownership accessible to Kapampangans.
