MAKATI CITY — For travelers seeking authentic Filipino cultural experiences, a new musical that debuted at RCBC Plaza offered a rare glimpse into a century-old religious tradition from the Bicol Region. "Ang Pagbuo ng Baliana, Isang Musikal," the grand winner of the Young Creative Challenge Season 1 Playwriting Category, was staged on June 10, 2026, at the Carlos P. Romulo Auditorium. Written by Esmeralda Cado Albis and presented by the Department of Trade and Industry (DTI) in partnership with MINT College and Kids Acts Philippines Inc., the production was free and open to the public, a welcoming invitation for both locals and visitors to explore the country's rich cultural tapestry.
A Unique Cultural Experience for Visitors
For tourists and culture enthusiasts, the musical offered an immersive journey into the Gulangulang observance, a pious religious rite practiced by the people of Camarines Sur. Set in Sitio Baras, Malitbog, in the town of Minalabac, the performance wove together the worlds of humanity, the ethereal plane, and the Heavens, a mystical narrative that reflects the deep spirituality of Filipino communities. For visitors unfamiliar with Bicolano traditions, the production served as both entertainment and cultural education, bringing to life a tradition that continues to be quietly observed to this day.
Makati's Growing Cultural Tourism Appeal
The staging of "Ang Pagbuo ng Baliana" at RCBC Plaza underscored Makati's growing reputation as a hub for cultural tourism. The city has become a destination not just for business and shopping, but for world-class performing arts that showcase the diversity of Filipino heritage. For tourists exploring Makati, free performances like this offer a meaningful and accessible way to connect with the country's artistic and spiritual traditions.
A Celebration of Filipino Heritage
The production featured original music by Eugene Belbis, stage direction by Luigi Nacario and Meldrig Costuna, and a stellar cast led by rising P-pop star Joshua Ryan Nubla and Danielle Delica. The performance incorporated Bicolano texts, famous Filipino folk songs, and original lyrics, making it a rich cultural offering for both local audiences and international visitors.
