The Clark and Beyond Roadshow is set to run from July 12 to 17, 2026, bringing the tourism and investment opportunities of Central and Northern Luzon to Cebu, Davao, and Iloilo, targeting travelers from the Visayas and Mindanao to discover the region's beach resorts, heritage sites, and gateway accessibility through Clark International Airport.
A Bridge Between Luzon and the South
The Clark and Beyond Roadshow is a strategic initiative designed to boost domestic tourism by strengthening linkages between Luzon and the Visayas and Mindanao regions . The roadshow brings together key stakeholders including the Bases Conversion and Development Authority (BCDA), the Subic Bay Metropolitan Authority (SBMA), LIPAD Corporation, and the Department of Tourism Region 3 (DOT-3) . The campaign aims to encourage more travelers from the south to explore destinations such as Clark, Subic, Pampanga, Baguio, Zambales, and La Union . The initiative is supported by Cebu Pacific as the official airline partner, facilitating direct flights from southern hubs to Luzon.
Why Kapampangans Should Take Notice: A Boost for the Region
For Kapampangans and residents of Central Luzon, this roadshow represents a significant opportunity to showcase the region's unique heritage and attractions to a wider audience. The multi-day events will feature sales discounts, cultural presentations, and B2B and B2C travel and investment exhibitions . This spotlight on Pampanga and neighboring provinces is expected to boost local businesses, create more tourism-related jobs, and reinforce Clark International Airport's status as a premier gateway to Luzon. The roadshow also invites local hotels, tour operators, and transport companies to participate, offering them a platform to connect with investors and travelers from the Visayas and Mindanao .
