CAVITE — The Provincial Government of Cavite brought its rich heritage and creative energy to the Central Philippines Tourism Expo (CPTEx) 2026, held from June 26 to 28 at Ayala Malls Solenad in Santa Rosa, Laguna. Through a vibrant showcase of film, music, and dance, the province invited travelers to discover more than just a quick stopover.
A Showcase of Living Heritage
Cavite transformed its booth into a gateway of cultural storytelling, highlighting the province’s key tourism nodal points. Visitors explored displays of faith tourism sites, locally made products, and emerging restaurant destinations. The goal was clear: reposition Cavite not just as a historical footnote but as a vibrant place to stay and savor.
The exhibit featured a curated selection of accommodation establishments and locally crafted goods that reflect the province’s evolving identity. Each display item carried a story of community pride and entrepreneurial spirit. This immersive approach allowed expo guests to experience the province’s character without leaving the venue.
New Promotional Film Captures Cavite’s Soul
A major highlight was the official launch of the new Cavite audio‑visual presentation (AVP), which debuted at the expo. The film captured the province’s “Bold Roots and Vibrant Routes,” weaving together shots of centuries‑old churches, scenic landscapes, and bustling culinary hubs. It served as an invitation to explore a Cavite that balances deep history with modern energy.
The AVP emphasized that Cavite’s attractions extend beyond its proximity to Metro Manila. From the coastal charm of Cavite City to the inland creativity of Dasmariñas and General Trias, the film showcased diverse experiences waiting to be discovered. The production marks a strategic push to boost domestic tourism and attract long‑overdue visitor traffic.
Rhythms and Beats Fill the Expo Hall
Adding pulse to the presentation, several cultural troupes took the stage to perform. Sandaloy Pangkat Mananayaw of Cavite City graced the event with traditional movements, while Banda Matanda 1888 of General Trias City provided live musical heritage. Their performances drew crowds and highlighted the living traditions that thrive in Cavite’s communities.
The EAC Cavite Cultural Dance Troupe from Dasmariñas brought youthful energy, and bands from Bacoor added a festive beat. Each group represented a distinct corner of the province, proving that Cavite’s cultural tapestry is as diverse as its geography. The performances transformed the expo floor into a celebration of identity and movement.
National Tourism Campaign Bolsters Local Push
Cavite’s participation coincided with the Department of Tourism’s launch of “Discover More to Love,” a new domestic travel campaign designed to stimulate local tourism during the lean season. The initiative offers over 3,000 discounted travel deals, with airlines and hotels participating to make staycations more accessible. The campaign reinforces the value of exploring destinations close to home.
For Cavite, the national campaign provides a platform to amplify its new tourism assets and attract a broader audience. The province is already preparing packages that align with the campaign’s goal of making local travel predictable, affordable, and enriching. With easier access from Metro Manila, Cavite positions itself as an ideal weekend escape for families and solo travelers alike.
An Invitation to Stay and Discover
The three‑day expo demonstrated Cavite’s readiness to welcome a new wave of explorers. By blending heritage, gastronomy, and live performance, the province offered a complete sensory experience that went beyond brochures. The enthusiastic reception from attendees validated the province’s direction.
As the “Discover More to Love” campaign gains momentum, Cavite’s bold roots and vibrant routes are set to attract more visitors seeking meaningful journeys. The province now stands poised to turn its rich history and creative spirit into a sustainable tourism future.
